Dove Ad #StopTheBeautyTest - Another unsolicited lecture to Indians

Indians society and only Indian society is misogynistic. Other societies are all hunky dory. All good. Compassionate. Indian society therefore needs a lecture on why branding a person (especially female) as fat, short, dark, having curly hair, having pimples, etc. is bad.

Pakistanis, for instance don't need any such nyaan. Oh Ramzan! What a great festival it is! Wah! Wah! Wah! Hunky Dory - didn't I say?

Now... "How do we civilize the backward Indians? Being a white man, I must lecture them. The burden is on me." So thinks Unilever. 

The above video is their solution -- to the so called "sad story of millions of women in this country" -- #StopTheBeautyTest 

One may ask how can Indian ad film makers be called white men? Your skin need not be white to be a white man. English education and western supremacist mindset is all that is required to become a white man. Anybody can have that. There is no dearth of such mindsets here among the English educated people.

While it's in our culture to accept knowledge, truth and wisdom from all direction and reform ourselves, we must understand why these Ad film making colonial cousins in India who are praised for having captured the "dark realities" of India, are so pitiably wrong.

1. Don't most love relations have a physical attractiveness / beauty component attached? Would these ad makers interfere in individual's choice and ask those lovers, "why date a gorgeous girl? why date a handsome guy? why not a fat girl? why not a bald guy?". Today, online matrimony services have made the whole process like shopping in a supermarket. One doesn't buy the first item they see all the time. Both men and women face rejection. Outside India, especially in the west, rejecting many and choosing from what one considers the best from a huge array of choices is the norm. The arranged marriage bride-seeing, groom-seeing exercise (portrayed in the ad) often done by the conservative-arranged marriage preferring/performing-endogamy practicing India to the contrary, settles for mediocre men or women for reasons good, bad and ugly. Needless to say, India is still an arranged marriages preferring society. So this "beauty test" is less of an Indian problem and more of a western society problem where love marriages are the norm. When this is the reality which is the target population these English men then are trying to "educate", and "civilize"?
2. The urban (Note: I am a fan of urbanization, but the mentality needs to be called out), highly progressive, extroverted, cultured, civilized, choices loving societies are the most choosy (aka. beauty assessing) ones. Well, those elite men and women may not say that they reject the person of the opposite gender because they consider them non-attractive. They may simply cliche it out like "Hey... I don't think we both are compatible." => What to do? Wavelengths didn't match you see. God promise, nothing else. They may not frown openly, comment openly, and gossip like the typical, bloody, male chauvinistic, mega serial wicked mother in law type intimidating, gossiping, uncultured Unilever Ad aunty. While the typical Indian mega serial type intimidating aunties like the ones seen in the Unilever Ad are easy to be named and shamed and stereotyped, how exactly have the Indian white men planned to address the beauty assessors among themselves who are just not openly seen expressing their beauty assessing mentality?
3. Indian society is still largely arranged marriages preferring, and endogamy practicing one. Only recently (just a decade or so old phenomena), the Indian society has gotten accustomed to a lot of choices in arranged marriages, with the courtesy of the online matrimony services. The older, rural, culturally rooted societies with lesser digital penetration are the ones still not so beauty assessing. The urban society which buys the most of the overpriced Dove's "beauty" soaps and "hair fall preventing" and "moisturizing" and "straight hair and dense hair" enabling shampoos is the most beauty assessing one, not the larger Indian society.
4. I wonder if anyone else other than the elites in the modeling/show industry conduct any "beauty" "contests". And YES. They ARE "BEAUTY" "CONTESTS". And those contests are invariably funded by beauty - skin care - hair care - FMCG companies like our favorite Unilever. Why this dichotomy?
5. These elite societies have the most number of self hating, culture hating, country hating men and women who aspire to be white men and women. Have we seen any other country men creating ads that are as virtue signaling their own fellow country men or their own communities as our Indian white men? They will never understand a bit about Bharat and they will never get that they got it all wrong about Bharat. And, like the stupid English men of the colonial era, these brown skin English men too glitter with a lot of confidence about their distorted knowledge about the Bharat.

The ad at best professes - don't frown openly, utter some cliched incompatible-wavelength story.

The ad at worse does a lot of useless, destructive and illogical things like:

• stereotypes a typical Indian aunty (ironically Unilever claims to take a lot of effort to fight stereotypes 😆😆😆. How funny?)
• portrays as if rejecting girls for their obesity, height, color and so on is just an Indian problem

among several other things.

Indian viewers are no different. They are also English intoxicated. They have no self esteem whatsoever. They fall into collective guilt trap so easily (a vast majority of urban society thinks Indian culture is the worst in the world and needs reformation). Indians have now come to a state where brands like Unilever would abuse Indians like this and guilt trap Indians like this and Indians will still make the abusers profitable by buying their products as they think that the abusers have opened their eyes and broadened their minds, when all they did in reality is abuse and guilt trap.

It's unfortunate that we are still stuck with people like the ad film makers and insensitive viewers and consumers. Are we really Independent? Our lands are free now, our minds aren't - so goes a colloquial saying. Are we going to bring back our glorious past with this mentality? Really?

God save us!

Note: I support FoE. I am not asking for these kind of Ads to be banned. I support their exposing their BS. This is just a response to them in my individual capacity, using the FoE I am entitled to.